About Us

THIS ISN'T A MISSION STATEMENT. IT'S A REALITY.

- By Charbhuja & Devika, Founders of bootychy

Let's be real. bootychy wasn't born in a high-rise corner office or from a "grand vision" to change the world.

It was born from the 9-to-5 grind. From staring at a clock, stuck in a loop, and knowing there had to be something more. We're Charbhuja and Devika, two friends who were just... done. Done with the routine, done with the old rules, and done with a fashion world that felt like it was for everyone but us.

We love Indian street style. Its energy, its chaos, its raw authenticity. But everywhere we looked, "street style" meant two things: either it was ridiculously expensive luxury, or it was boring, mass-produced, and uninspired.

We wanted the middle ground. We wanted clothes that were as comfortable as our oldest hoodie but looked like we gave a damn. Unique designs that didn't cost a month's rent.

So, we decided to make them ourselves.

OUR "SLOGAN" IS JUST THE TRUTH

unfiltered style

This isn't just a tagline. It's the entire idea.

  • Unfiltered from luxury. We believe you shouldn't have to be rich to have a unique style.
  • Unfiltered from the 9-to-5. This brand is our escape hatch, and our clothes are for people who live for the 5-to-9 (and the weekends).
  • Unfiltered from trends. We don't chase hype. We make what we love. We're building a brand based on comfy fabrics, unique designs, and an Indian street style vibe that feels authentic to us.

bootychy is our answer to the mundane. It's for the creators, the rebels, the free-thinkers, and anyone who's ever felt like they didn't fit in a neat little box.

We're just getting started. Welcome to the crew.